In case you be open every day? Should you close at noon on Saturday? There is actually a method to figure this out. Your What time does it open will shoot straight up, and it would not take long in any way. When we first opened our retail store ten years ago, we tried to find out what our business hours were. Therefore I had a brainstorm, and here it was.
Nobody that owned a retail store inside our area was open before 9 AM, and a lot closed at 8 PM. Since I Have was working in a store alone, this made for too long days. I didn’t mind the amount of time for as long ads these people were profitable, but dead time was to be prevented. And So I opened a store at 8 AM, and closed it at 9 PM, and kept records of when I made sales inside the store. I only recorded sales above one hundred dollars, since they were really the only sales that were profitable. I recorded the time I wrote in the sale.
At the conclusion of 1 month, I noticed something; I only made one sale, that entire month, after six PM. Your experience might be different, but that was mine. It took just a little longer to determine that although I made sales before ten AM, they were just about all small sales, that weren’t profitable. Therefore I started opening at ten AM.
In our community, no small retailers are open on Sunday. So, despite the fact that I was open, nobody even known as the store on Sunday. So following a month, Sunday became my day off. Saturday was fickle. Most Saturdays, nobody started in after two PM. Just what exactly I might do is defined 2 PM as the time we close within our ads (mostly to provide me the choice of closing ten), however i usually stayed a couple of hours after that.
Eventually, we just closed at 2 PM on Saturday, but would stay longer if someone called us and said that they couldn’t ensure it is in by our closing time. Needless to say, these appointments will always be profitable. It’s very hard for a customer no to get on your part once you maintain the store open…just for them. So, the simplest way to determine your best store hours will be open as long as feasible for monthly, and enable the customer’s buying habits determine when you should be open.
Additionally, Black Friday hours needs to be posted before your store, and really should be visible through the street. If folks have to pull in your parking area, and increase for your door, just to discover that you are currently closed, they will resent it. It isn’t fair perhaps, however they won’t be at liberty about it. Therefore I recommend a lighted “OPEN” sign that may be easily seen from the street, and store hours which are also visible from the street.
The menu, however, is much more than an information tool-it’s also a valuable sales tool. Major considerations should be considered in menu design and production. Here are a few time-tested rules to follow along with:
It should be functional and easy to use. A menu that is certainly too big may be unwieldy for any customer to handle. Your menu should convey the essence of your own concept. Could it be formal and sophisticated, or possibly is it meant to be more fulfilling and informal? The menu ought to be integral for the customer’s entire dining experience and fit the restaurants intended ambiance. Food and beverage descriptions are a key point within your menu. More consumers today are interested in the specifics of what they are ordering.
They don’t need paragraphs of flowery words when ordering a steak, however its size and cut are crucial; plus some well-chosen, mouth-watering descriptions can seal the deal. Use descriptive adjectives for optimum appetite appeal. The better creative you are, the more you improve your menu offerings, which makes them more inviting. Paint a brief picture in wyydui customers’ minds with descriptive words like “steaming,” “chilled,” “garden fresh,” “succulent,” “juicy,” etc.
Feature profitable and customer favorites using a picture from the item, highlighted with a brief description to stimulate the taste buds. Consider the clever merchandising that Starbucks uses on their menu boards-merely the names of the coffee drinks suggest a tantalizing treat.
Tom Wilscam’s book is a fantastic resource for everyone wanting to open www.storeholidayhours.org and for restaurant managers. He shares his successes and his failures. The way he presents the information is interesting and clear and understandable. The publication is well-organized, well edited and well developed. The cover is appealing. For longer than 4 decades, Wilscam has operated and helped others start restaurants. His experience indicates him the importance of using a proven concept, standardized operating procedures and the ability to assist the new restaurant owner succeed.
Besides individual restaurants, Wilscam also helped launch the Einstein Bagle Company, Juan’s Mexicali and other restaurants that have become franchises due to the successful work he does developing a startup restaurant.