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The topic for discussion today is about what to avoid when it comes to search engine optimization (SEO). I was going to name this post The Do’s & Don’ts of Search engine optimization, having said that i figure at this stage you know what to accomplish. I’ve dedicated many articles that are focused on things to ‘DO’. Just check my articles “SEO Basic’s for the Dummy” or “Dominate the major search engines” or “The ability of Keywords” to understand what you can do. Or perhaps look at this article and ‘DO’ the opposite of what ‘not’ to do.

Things that I am going to discuss in this post are as to what is referred to as in Seo Rank Checker. What’s been talked in the past articles are what we should call “white hat” To learn more on “white hat” strategies, make reference to some of the articles above. Out of this point on, it’ll talk about “black hat” strategies.

What’s this mysterious “black hat” SEO strategies? Is it the latest fashion trend? No it’s not just a fashion trend at all. Do I Need To get it done? Will it work together with the SE’s or possibly is it just a waste of time? The answer to these questions rely on who you are talking to. Many employ these strategies and continue to do this today.

My response to these questions is yes they are doing work. However, in my view, Black Hat strategies are quick fixes with short-term gains. I look at it as continuing to function hard rather than necessarily smart. I am just lazy, so I want to make a move once and let it change from there. Black Hat strategies do not allow this. Your site can get the rankings quick, but soon your website will be at the back of the fishing line. (or from the line completely). Black Hat involves spamming as well as the SE’s usually do not like this. They are going to find your web site, penalize or ban it entirely from your index.

But eventually get momentum and out last the remainder. The main reason it is so slow is your at the mercy of the search engines. Ever heard of the infamous Google Sandbox? Well experts say it might take any new site 6-twelve months to get out of it! You kidding me? I have to wait a year to view leads to Google? Who may have that kind of energy? You? Certainly not me. I’m lazy although not that lazy. I actually have bills to pay today, not the coming year. This is why many webmasters choose black hat as opposed to white hat.

Despite having this flaw, white hat will pay off big inside the long hall. It is going to flow continuous money to your mailbox while some are jumping around looking to get new sites started to have their black hat strategies going. But what might be looked at black hat? How can I avoid it? Just hold over a second. I’m getting there. Didn’t I inform you I used to be lazy. The rest of the article is focused on the things not to do. Once I am done, you will understand what to avoid to your website to not have it banned. There are 2 means of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that will get you penalized or banned. Let’s start with our personal backyard. Your thinking…Yea, yea I understand “As momma always mentioned.” Yep. See your getting it!

This is the procedure for taking your keyword list (Probably too big to start with) and repeating it all over the page. It makes no sense to the user, just a bunch of words all over the place. I haven’t seen this much, and I hope I do not. Will never help you in anyway.

Also, while we are on the subject, over making use of the keywords is really a no, no. Some websites is going to take their main keyword and repeat over and over and also over. You’ll see it inside the Title, meta description, everywhere. This plan will bring you banned or penalized. Again, it’s an effort to look more relevant than the website really is. I actually have seen the tactic work, although not for too long. Should your ranked well, and you devote your primary keyword and you suddenly see a site up which includes no business being there. Check back again in a few days and you’ll notice that site gone.

Looks like a Super Hero. If you have trouble with ranking your internet site, call “The Invisible KeyWord” No, remember to not! He is a enemy, not just a hero. This can be involves taking keywords, stick them on the body of your own website making the color in the font the same color since the background from the website. It’s invisible to you or I, but visible to SE’s. It’s a process of spam to help make the website appear more relevant as it has got the keywords in the body. SE’s have caught onto this plan and you will be penalized or banned for this. I actually have seen this course done. But I possess the visible ink. One method to tell, occurs when you go to a website and also you see a big blank space towards the bottom or somewhere to the bottom, take your mouse, point and then try to highlight the area. If it highlights, it is going to reveal the phrase!!

This is where you bold, italicize, or underline every keyword on the website. There is not any need to emphasize every word. So now you know those words are not that essential in every sentence. Happen now! Just once is ok. Twice at most. This course could wind up backfiring. The SE’s will provide less importance towards the words.

This can be having too many links on a single page. Normally, it’s 100 or maybe more that’s an issue. Experts have difference numbers which they believe will hurt. In my opinion 100 is most arranged that will hurt your SE rankings. A guideline I try to do is stick to around 15-25 links on a single page. Anything more than that can create clutter on your website. It will make it challenging for your surfers. In addition, it will not assist the websites you happen to be linking to. If a surfer cannot find their internet site because it’s buried over a page with well over 100 links, usually do not expect any traffic.

I simply were required to put this in there. This won’t allow you to get penalized or banned, but as this post is about what not to do, I had to speak about this. This can be so common among websites. You will be amazed at how qrrtdf websites do not possess a Title whatsoever. Makes you need to put a ad up on the back of a milk box. “Has anyone seen this Title”? or even a Wanted register the Post office Wanted “Website Title” $1000 reward if found.

This is so big. This is one of the top main reasons why websites tend not to rank period. This one change alone could move an internet site through the 100millionth page for the millionth page. What exactly is your website about? Why must I simply click it?

I really shouldn’t call this off-page. Technically it’s really not, however i wanted to make a clear difference here. The main difference between on-page and off-page is on-page is how you will set your site up. Off-page involves more of the linking side. You are unable to really help who links to you and SE’s know this. That’s why I am just not speaking about that kind of off-page. You’ll see much more of a few things i mean as you read along.

Link Farms? What is this? Is it where links are raised before sent out to the web? Not quite. Link farms are a variety of webmasters getting together to arrange 1000’s of sites and pointing the links towards each other. There are several means of accomplishing this. Whenever you do your link campaign, stay with hard reciprocal linking. Many are not aware, but you will find link director sites like PowerLinks or Linkvault that brag about helping your build links fast. They are essentially link farms. Avoid them like the plague. How can you tell? The red flag is normally if you should add some kind of script to your website to carry out a hyperlink exchange. Don’t do it. Again, short term success, but short term gains.

Again, you can not control who links to you, however, you have full control of whom you connect to. Avoid linking to many other penalized or banned sites. This could eventually affect you. Why? Remember, a hyperlink pointing to your site is a vote. So that your voting for this banned or penalized site the SE’s have stated is not so good news. In case your voting to them, then that must mean your site is also not so good news. Ever been aware of the saying, “Birds of any feather, flock together?” We have. It’s another one of the sayings that didn’t sound right for me until later on in life.

Just how do i know if I am linking to a person that is certainly banned? The best way to do this is by checking the pagerank from the site you are linking to. You are able to download the Google Toolbar to get this done. When you see a grey bar for your pagerank. It’s been banned. Now, do not confuse a PR with a penalized site. Possessing a PR of does not mean the web page has become penalized. It’ll be grey’d out when it is penalized.

That’s all right now folks. I’m sure you will have other tactic’s that will arise as SE’s catch them. Malicious webmasters will continue to search for quick, easy approaches to beat the SE’s. The SE’s will catch it, update their alogorithms as well as the cycle continues. It’s a endless cycle why I believe that “white hat” eventually will out last the “black hat” and flow continuous surfers for your site producing a lot of money. White hat strategies holds up through all of the changes for the SE’s. The selection is definitely yours. Whatever really works. Good luck and happy optimizing.